Greg Poffenroth

When your project needs a fresh and unique perspective, it’s good to have Greg in your corner. He recently created a digital-first customer experience vision for a national healthcare payer. His innovative solution resulted in $400 million in cost savings and a vastly improved experience.

His blend of creative experience strategy and ways to meaningfully optimize business means that he’s ready with unique solutions. Greg has a background in digital advertising that informs his forward-thinking business strategies.

Prior to joining West Monroe, Greg was the associate director of strategy at POSSIBLE, a division of the WPP Group. Before that, he spent time as an associate partner and director of social media at SMITH. He has a bachelor’s degree from Gonzaga University.

What makes Greg different

Greg resides in Washington state in a home that he has taken joy in remodeling himself. He shares a few acres of land with his wife and two young sons, where they enjoy taking advantage of the outdoor activities their area has to offer. An avid runner, Greg has run many marathons, including the Boston Marathon.

Where Greg makes an impact

When Greg isn’t busy with his family and their home, he sits on the advisory board of Gonzaga University’s School of Business. He also sits on West Monroe’s innovation concept advisory board.